Business Relationships and Business Strategies: A Configuration Theory Approach

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Nov 2011
Event	Society for Marketing Advances 2011 Conference - Memphis Duration: 2 Nov 2011 → 5 Nov 2011

Conference	Society for Marketing Advances 2011 Conference
City	Memphis
Period	2/11/11 → 5/11/11

Cite this

@inproceedings{6ccbb890051b416ead8d863d2e42cd50,

title = "Business Relationships and Business Strategies: A Configuration Theory Approach",

author = "Ghasem Zaefarian and Henneberg, \{Stephan C.\} and Peter Naude",

year = "2011",

month = nov,

language = "English",

booktitle = "host publication",

note = "Society for Marketing Advances 2011 Conference ; Conference date: 02-11-2011 Through 05-11-2011",

}