Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics

Leonidas C. Leonidou, Olga Kvasova, Constantinos N. Leonidou, Simos Chari

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)397-415
JournalJournal of Business Ethics
Volume112
Issue number3
DOIs
Publication statusPublished - Feb 2013

Keywords

  • Business ethics
  • Trust
  • Satisfaction
  • Loyalty
  • Consumer demographics
  • Cultural orientation

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