Can Firms Develop a Service-Dominant Organisational Culture to Improve CRM

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Successful Customer Relationship Management Programs and Technologies:
Subtitle of host publication	Issues and Trends
Editors	R Eid
Place of Publication	Hershey, PA, USA
Publisher	Business Science Reference
Pages	47-68
ISBN (Electronic)	978-1-4666-0290-8
ISBN (Print)	978-1-4666-0288-5
Publication status	Published - 2012

Cite this

@inbook{7c5b67a2974a4423af7f5e2775866a83,

title = "Can Firms Develop a Service-Dominant Organisational Culture to Improve CRM",

author = "Jamie Burton",

year = "2012",

language = "English",

isbn = "978-1-4666-0288-5 ",

pages = "47--68",

editor = "R Eid",

booktitle = "Successful Customer Relationship Management Programs and Technologies:",

publisher = "Business Science Reference",

address = "United States",

}