Case Study: Handl Tyrol - Market Selection and Coverage Decisions of a Medium-Sized Austrian Enterprise

Claudia Klausegger, Rudolf R Sinkovics, Pervez N Ghauri (Editor), Philip R Cateora (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationInternational Marketing
Place of PublicationLondon
PublisherMcGraw-Hill
Pages571-573
ISBN (Print)0077108302
Publication statusPublished - 2005

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