Abstract
The present study evaluates two alternative causal cognitive mapping procedures that exemplify key differences among a number of direct elicitation techniques currently in use in the organizational strategy field: pairwise evaluation of causal relationships and a freehand approach. The pairwise technique yielded relatively elaborate maps, but participants found the task more difficult, less engaging, and less representative than the freehand approach. Implications for the choice of procedures in interventionist and research contexts are considered.
Original language | English |
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Pages (from-to) | 3-26 |
Number of pages | 24 |
Journal | Organizational Research Methods |
Volume | 7 |
Issue number | 1 |
DOIs | |
Publication status | Published - Jan 2004 |
Keywords
- Cognitive mapping
- Knowledge capture
- Knowledge elicitation
- Mental models
- Strategic cognition