Causal Cognitive Mapping in the Organizational Strategy Field: A Comparison of Alternative Elicitation Procedures

Gerard P. Hodgkinson, A. John Maule, Nicola J. Bown

Research output: Contribution to journalArticlepeer-review

Abstract

The present study evaluates two alternative causal cognitive mapping procedures that exemplify key differences among a number of direct elicitation techniques currently in use in the organizational strategy field: pairwise evaluation of causal relationships and a freehand approach. The pairwise technique yielded relatively elaborate maps, but participants found the task more difficult, less engaging, and less representative than the freehand approach. Implications for the choice of procedures in interventionist and research contexts are considered.

Original languageEnglish
Pages (from-to)3-26
Number of pages24
JournalOrganizational Research Methods
Volume7
Issue number1
DOIs
Publication statusPublished - Jan 2004

Keywords

  • Cognitive mapping
  • Knowledge capture
  • Knowledge elicitation
  • Mental models
  • Strategic cognition

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