@inbook{6d37e45190dc4da5a3ca728db9d1a2dd,
title = "Chinese Consumer Attitudes Towards Second-Hand Luxury Fashion and How Social Media eWoM Affects Decision-Making",
abstract = "This chapter explores Chinese consumers{\textquoteright} attitudes towards second-hand luxury fashion and how social media eWoM (electronic word-of-mouth) affects decision-making. Interviews were conducted with 24 Chinese consumers aged 18–35. Findings revealed that price, symbolic value/status, uniqueness, re-sale value and sustainability were reasons for purchasing second-hand luxury fashion. Doubts over authenticity, hygiene, traceability and wear caused unfavourable attitudes towards second-hand luxury fashion. Participants were wary of the credibility of eWoM on social media; the likelihood of impulse purchasing diminished the more eWoM there was. This suggests there may be regional and cultural differences regarding attitudes towards second-hand luxury fashion with more fears about counterfeiting amongst Chinese consumers.",
keywords = "Chinese consumers, Decision-making process, Little red book, Second-hand luxury fashion, Social media, Sustainable fashion, Weibo, eWoM",
author = "Rosy Boardman and Yuping Zhou and Yunshi Guo",
note = "Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.",
year = "2022",
month = aug,
day = "12",
doi = "10.1007/978-3-031-06928-4_12",
language = "English",
isbn = "9783031069277",
series = "Palgrave Advances in Luxury",
publisher = "Palgrave Macmillan Ltd",
pages = "241–269",
editor = "Henninger, {Claudia E} and Athwal, {Navdeep K}",
booktitle = "Sustainable Luxury",
address = "United Kingdom",
}