choice modelling

Timothy Devinney, Nidthida Lin

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionarypeer-review


Choice modelling represents the structured examination of individual decision-making among designed alternatives. Although most commonly used to examine individual choices – for example, among product alternatives where the features of the products vary – choice models can be utilized to examine any set of alternatives that can be decomposed into distinct parts, such as investments or market-entry alternatives. The most methodologically valid approach to choice modelling is discrete choice modelling, which has its basis in random utility theory (RUT) and relies on a number of simplifying assumptions to link its conceptual formulation to a specific empirical model.
Original languageUndefined
Title of host publicationThe Palgrave Encyclopedia of Strategic Management
Subtitle of host publicationLiving Edition
EditorsMie Augier, David J. Teece
Publication statusPublished - Oct 2015


  • Choice Behaviour
  • Conjoint Analysis
  • Choice Alternative
  • Discrete Choice Experiment
  • Discrete Choice Modelling

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