CMLG research report 15, year 10, 2011-12: Comparative benefits of different Customer Measures

J. Kitshoff, Jamie Burton, Jamie Burton (Editor)

Research output: Book/ReportCommissioned reportpeer-review

Original languageEnglish
Place of PublicationManchester
PublisherAlliance Manchester Business School, University of Manchester
Publication statusPublished - Jun 2013

Publication series

NameCMLG research report
PublisherManchester Business School


  • Customer measures, CMLG

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