CMLG research report 15, year 10, 2011-12: Comparative benefits of different Customer Measures

Research output: Book/Report › Commissioned report › peer-review

Original language	English
Place of Publication	Manchester
Publisher	Alliance Manchester Business School, University of Manchester
Publication status	Published - Jun 2013

Name	CMLG research report
Publisher	Manchester Business School

Keywords

@book{1a1b361a35dc47e8b27c2ba1120d749a,

title = "CMLG research report 15, year 10, 2011-12: Comparative benefits of different Customer Measures",

keywords = "Customer measures, CMLG",

author = "J. Kitshoff and Jamie Burton",

editor = "Jamie Burton",

year = "2013",

month = jun,

language = "English",

series = "CMLG research report",

publisher = "Alliance Manchester Business School, University of Manchester",

address = "United Kingdom",

}

TY - BOOK

T1 - CMLG research report 15, year 10, 2011-12

T2 - Comparative benefits of different Customer Measures

AU - Kitshoff, J.

AU - Burton, Jamie

A2 - Burton, Jamie

PY - 2013/6

Y1 - 2013/6

KW - Customer measures, CMLG

M3 - Commissioned report

T3 - CMLG research report

BT - CMLG research report 15, year 10, 2011-12

PB - Alliance Manchester Business School, University of Manchester

CY - Manchester

ER -