Communicating sustainability: the case of slow-fashion micro-organizations

Claudia Henninger; Panayiota J Alevizou; Caroline J Oates; Ranis Cheng

Communicating sustainability: the case of slow-fashion micro-organizations

Claudia Henninger, Panayiota J Alevizou, Caroline J Oates, Ranis Cheng

The University of Sheffield

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter analyses how micro-organisations operating in the UK’s slow- fashion industry communicate online with their target audiences and promote sustainability utilising the RACE Framework. It focuses on the challenges these companies are facing, as well as aspects these organisations are handling well within their online communication. Furthermore, it outlines current events, issues, and challenges faced in the slow-fashion industry before presenting a brief literature review on online communication. A case study approach provides the basis for analysis by following and extending the RACE Framework. The concluding remarks highlight key implications and highlights potential areas of further study.

Original language	English
Title of host publication	Sustainable Consumption:
Subtitle of host publication	Design, Innovation and Practice
Editors	Audley Genus
Publisher	Springer Nature
Pages	83-99
Number of pages	17
Edition	1
ISBN (Electronic)	9783319296654
ISBN (Print)	9783319296630
Publication status	Published - 2016

Publication series

Name	The Anthropocene: Politik—Economics—Society—Science
Publisher	Springer International
Volume	3
ISSN (Print)	2367-4024

Cite this

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abstract = "This chapter analyses how micro-organisations operating in the UK{\textquoteright}s slow- fashion industry communicate online with their target audiences and promote sustainability utilising the RACE Framework. It focuses on the challenges these companies are facing, as well as aspects these organisations are handling well within their online communication. Furthermore, it outlines current events, issues, and challenges faced in the slow-fashion industry before presenting a brief literature review on online communication. A case study approach provides the basis for analysis by following and extending the RACE Framework. The concluding remarks highlight key implications and highlights potential areas of further study.",

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Communicating sustainability: the case of slow-fashion micro-organizations. / Henninger, Claudia; Alevizou, Panayiota J; Oates, Caroline J et al.
Sustainable Consumption: : Design, Innovation and Practice. ed. / Audley Genus. 1. ed. Springer Nature, 2016. p. 83-99 (The Anthropocene: Politik—Economics—Society—Science; Vol. 3).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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Communicating sustainability: the case of slow-fashion micro-organizations

Abstract

Publication series

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