Communicating sustainability: the case of slow-fashion micro-organizations

Claudia Henninger, Panayiota J Alevizou, Caroline J Oates, Ranis Cheng

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


    This chapter analyses how micro-organisations operating in the UK’s slow- fashion industry communicate online with their target audiences and promote sustainability utilising the RACE Framework. It focuses on the challenges these companies are facing, as well as aspects these organisations are handling well within their online communication. Furthermore, it outlines current events, issues, and challenges faced in the slow-fashion industry before presenting a brief literature review on online communication. A case study approach provides the basis for analysis by following and extending the RACE Framework. The concluding remarks highlight key implications and highlights potential areas of further study.
    Original languageEnglish
    Title of host publicationSustainable Consumption:
    Subtitle of host publicationDesign, Innovation and Practice
    EditorsAudley Genus
    PublisherSpringer Nature
    Number of pages17
    ISBN (Electronic)9783319296654
    ISBN (Print)9783319296630
    Publication statusPublished - 2016

    Publication series

    NameThe Anthropocene: Politik—Economics—Society—Science
    PublisherSpringer International
    ISSN (Print)2367-4024


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