Abstract
Business games offer a valuable and entertaining input to many different types of in-house mangement event. An important property of games often exploited in these situations is their ability to foster a collective 'team consciousness' amongst participants. The chapter summarises recent experience of computerising a 'team-building' marketing exercise for a large agrochemical company.
| Original language | English |
|---|---|
| Title of host publication | Simulation and Gaming Yearbook 4. |
| Place of Publication | London, UK |
| Publisher | Kogan Page |
| Pages | 209-216 |
| Publication status | Published - 1996 |