Concept of relationship marketing

Maciej Mitrega

Concept of relationship marketing

Maciej Mitrega

Management Sciences and Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Relationship marketing in micro and small enterprises and local authorities – international comparisons
Editors	Růžena Lukášova, Andrzej Bajdak
Place of Publication	Katowice
Publisher	University of Economics in Katowice
Pages	22-38
Number of pages	16
ISBN (Print)	9788372464439
Publication status	Published - 2009

Publication series

Name	Scientific publications

Cite this

@inbook{bc323255b7bf4c749b9479a68a4995b7,

title = "Concept of relationship marketing",

author = "Maciej Mitrega",

year = "2009",

language = "English",

isbn = "9788372464439",

series = "Scientific publications",

publisher = "University of Economics in Katowice",

pages = "22--38",

editor = "Luk{\'a}{\v s}ova, {Rů{\v z}ena } and Bajdak, {Andrzej }",

booktitle = "Relationship marketing in micro and small enterprises and local authorities – international comparisons",

address = "Poland",

}

Concept of relationship marketing. / Mitrega, Maciej.
Relationship marketing in micro and small enterprises and local authorities – international comparisons. ed. / Růžena Lukášova; Andrzej Bajdak. Katowice: University of Economics in Katowice, 2009. p. 22-38 (Scientific publications).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Concept of relationship marketing

AU - Mitrega, Maciej

PY - 2009

Y1 - 2009

M3 - Chapter

SN - 9788372464439

T3 - Scientific publications

SP - 22

EP - 38

BT - Relationship marketing in micro and small enterprises and local authorities – international comparisons

A2 - Lukášova, Růžena

A2 - Bajdak, Andrzej

PB - University of Economics in Katowice

CY - Katowice

ER -