@inbook{bc323255b7bf4c749b9479a68a4995b7,
title = "Concept of relationship marketing",
author = "Maciej Mitrega",
year = "2009",
language = "English",
isbn = "9788372464439",
series = "Scientific publications",
publisher = "University of Economics in Katowice",
pages = "22--38",
editor = "Luk{\'a}{\v s}ova, \{Rů{\v z}ena \} and Bajdak, \{Andrzej \}",
booktitle = "Relationship marketing in micro and small enterprises and local authorities {\textendash} international comparisons",
address = "Poland",
}