Configuration Theory Assessment of Business Relationship Strategies - Conceptual Model and Hypotheses Development

Ghasem Zaefarian, Peter Naude, Stephan C. Henneberg

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Consumer Behaviour
DOIs	https://doi.org/10.1362/147539210X533205
Publication status	Published - 2010

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title = "Configuration Theory Assessment of Business Relationship Strategies - Conceptual Model and Hypotheses Development",

author = "Ghasem Zaefarian and Peter Naude and Henneberg, {Stephan C.}",

year = "2010",

doi = "10.1362/147539210X533205",

language = "English",

journal = "Journal of Consumer Behaviour",

issn = "1479-1838",

publisher = "John Wiley & Sons Ltd",

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TY - JOUR

T1 - Configuration Theory Assessment of Business Relationship Strategies - Conceptual Model and Hypotheses Development

AU - Zaefarian, Ghasem

AU - Naude, Peter

AU - Henneberg, Stephan C.

PY - 2010

Y1 - 2010

U2 - 10.1362/147539210X533205

DO - 10.1362/147539210X533205

M3 - Article

SN - 1479-1838

JO - Journal of Consumer Behaviour

JF - Journal of Consumer Behaviour

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