Configuration Theory Assessment of Business Relationships

Ghasem Zaefarian, Stephan C. Henneberg, Peter Naude

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationhost publication
Publication statusPublished - 26 May 2011
EventAcademy of Marketing Science 2011 - Coral Gables
Duration: 25 May 201127 May 2011


ConferenceAcademy of Marketing Science 2011
CityCoral Gables

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