Configuration Theory Assessment of Business Relationships

Ghasem Zaefarian, Stephan C. Henneberg, Peter Naude

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - 26 May 2011
Event	Academy of Marketing Science 2011 - Coral Gables Duration: 25 May 2011 → 27 May 2011

Conference	Academy of Marketing Science 2011
City	Coral Gables
Period	25/05/11 → 27/05/11

Cite this

@inproceedings{3f8e0b6699ee4c24ade6cb8e57294f45,

title = "Configuration Theory Assessment of Business Relationships",

author = "Ghasem Zaefarian and Henneberg, \{Stephan C.\} and Peter Naude",

year = "2011",

month = may,

day = "26",

language = "English",

booktitle = "host publication",

note = "Academy of Marketing Science 2011 ; Conference date: 25-05-2011 Through 27-05-2011",

}