Consumer Integration in New Product Development: An Explorative Comparison of Online Laddering Techniques

Isabelle Szmigin, Thorsten Gruber, Alexander Reppel, Roediger Voss

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publication35th EMAC
Publication statusPublished - 2006
Event35th EMAC - Athens, Greece
Duration: 1 Jan 1824 → …

Conference

Conference35th EMAC
CityAthens, Greece
Period1/01/24 → …

Cite this