Consumer Integration in New Product Development: An Explorative Comparison of Online Laddering Techniques

Isabelle Szmigin, Thorsten Gruber, Alexander Reppel, Roediger Voss

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	35th EMAC
Publication status	Published - 2006
Event	35th EMAC - Athens, Greece Duration: 1 Jan 1824 → …

Cite this

@inproceedings{c1f936f0d51245db95202634f1f0b016,

title = "Consumer Integration in New Product Development: An Explorative Comparison of Online Laddering Techniques",

author = "Isabelle Szmigin and Thorsten Gruber and Alexander Reppel and Roediger Voss",

year = "2006",

language = "English",

isbn = "960-89-199-0-8",

booktitle = "35th EMAC",

note = "35th EMAC ; Conference date: 01-01-1824",

}