Consumer Market Segmentation in China

En-Chi Chang, Cheng Lu Wang (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of Contemporary Marketing in China
Subtitle of host publicationTheories and Practices
Place of PublicationHauppauge, NY
PublisherNova Science Publishers
Number of pages24
Edition1
Publication statusPublished - 2010

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