Consumer Perception of Perceived Value and Satisfaction in Marketing Management

Tihomir Vranesevic, Claudio Vignali, Daniella VIgnali

    Research output: Contribution to journalArticlepeer-review

    Abstract

    This article identifies the importance of tangible and intangible values for customers. It further explains the manner in which these values are constructed. It recognizes the hierarchy of dimensions which constitute value for the customers and observes the theoretic analyses (models) of the hierarchies of value dimensions. The article points to features as constituent parts of the value dimensions and attempts to determine the axioms of values for customers. The article further determines the relationship between the quality and the value of products and services and indicates the dimensions of the quality of services as a precursor to the concept of values for the customer.
    Original languageEnglish
    Pages (from-to)61-89
    JournalJournal of Food Products Marketing
    Volume10
    Issue number3
    DOIs
    Publication statusPublished - 2004

    Keywords

    • Tangible values
    • Intangible values
    • Customer relations
    • Augmented product
    • Value chain
    • Service
    • SERVQUAL

    Fingerprint

    Dive into the research topics of 'Consumer Perception of Perceived Value and Satisfaction in Marketing Management'. Together they form a unique fingerprint.

    Cite this