Consumer perceptions of mobile phone marketing: recent evidence from Australia

G Roach, J Byrom, K Lehman

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Jul 2008
Event	Academy of Marketing Annual Conference - Robert Gordon University, Aberdeen, United Kingdom Duration: 8 Jul 2008 → 10 Jul 2008

Conference	Academy of Marketing Annual Conference
Country/Territory	United Kingdom
City	Aberdeen
Period	8/07/08 → 10/07/08

Cite this

@inproceedings{87850d7a56c0421a88033e3045999c88,

title = "Consumer perceptions of mobile phone marketing: recent evidence from Australia",

author = "G Roach and J Byrom and K Lehman",

year = "2008",

month = jul,

language = "English",

booktitle = "host publication",

note = "Academy of Marketing Annual Conference ; Conference date: 08-07-2008 Through 10-07-2008",

}