Consumer perceptions of mobile phone marketing: recent evidence from Australia

G Roach, J Byrom, K Lehman

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationhost publication
Publication statusPublished - Jul 2008
EventAcademy of Marketing Annual Conference - Robert Gordon University, Aberdeen, United Kingdom
Duration: 8 Jul 200810 Jul 2008


ConferenceAcademy of Marketing Annual Conference
Country/TerritoryUnited Kingdom

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