Consumer Relationship with a Global Brand that does not Exist in the Market: Evidence from Ukraine

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Jul 2010
Event	Academy of Marketing Conference (AM) - Coventry, UK (Won the Best Paper Award in Interactive Marketing) Duration: 1 Jan 1824 → …

Conference	Academy of Marketing Conference (AM)
City	Coventry, UK (Won the Best Paper Award in Interactive Marketing)
Period	1/01/24 → …

Cite this

@inproceedings{73a5740207724c59b575055affa396cb,

title = "Consumer Relationship with a Global Brand that does not Exist in the Market: Evidence from Ukraine",

author = "I. Abosag and O. Bekh",

year = "2010",

month = jul,

language = "English",

booktitle = "host publication",

note = "Academy of Marketing Conference (AM) ; Conference date: 01-01-1824",

}