Consumer Resource Integration on Behalf of the Organisation: The Case of the British Library

G Warnaby, S Baron

    Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationhost publication
    Publication statusPublished - 2008
    EventAmerican Marketing Association SERVSIG International Research Conference - Liverpool
    Duration: 1 Jan 1824 → …

    Conference

    ConferenceAmerican Marketing Association SERVSIG International Research Conference
    CityLiverpool
    Period1/01/24 → …

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