Consumer trust and distrust in brands:  an exploratory study

Carmen Mal, Gary Davies, Audra Diers-Lawson

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Academy of Marketing's 11th Global Brand Conference 'Brands that do good', Bradford University School of Management, 27-29 April 2016
Publication status	Published - Apr 2016

Cite this

@inproceedings{dc54b4e4ff63490a965b0798309b5e52,

title = "Consumer trust and distrust in brands: an exploratory study",

author = "Carmen Mal and Gary Davies and Audra Diers-Lawson",

year = "2016",

month = apr,

language = "English",

booktitle = "Academy of Marketing's 11th Global Brand Conference 'Brands that do good', Bradford University School of Management, 27-29 April 2016",

}