Consumer trust and distrust in brands: an exploratory study

Carmen Mal, Gary Davies, Audra Diers-Lawson

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationAcademy of Marketing's 11th Global Brand Conference 'Brands that do good', Bradford University School of Management, 27-29 April 2016
Publication statusPublished - Apr 2016

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