Consumers’ Emotional Responses to Brand Extensions: An Examination of the Cognition-Emotion-Action Process Using the Cognitive Appraisal Theory

Tsun Wai Yuen; Hongwei He; Marzena Nieroda

Consumers’ Emotional Responses to Brand Extensions: An Examination of the Cognition-Emotion-Action Process Using the Cognitive Appraisal Theory

Tsun Wai Yuen, Hongwei He, Marzena Nieroda

Alliance Manchester Business School
MSM Marketing

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 2019
Event	41st Annual ISMS Marketing Science Conference - University of Roma Tre, Rome, Italy Duration: 20 Jun 2019 → 22 Jun 2019

Conference

Conference	41st Annual ISMS Marketing Science Conference
Country/Territory	Italy
City	Rome
Period	20/06/19 → 22/06/19

Cite this

@conference{8e4b173e5c4d4db99309344a556c178d,

title = "Consumers{\textquoteright} Emotional Responses to Brand Extensions: An Examination of the Cognition-Emotion-Action Process Using the Cognitive Appraisal Theory",

author = "Yuen, {Tsun Wai} and Hongwei He and Marzena Nieroda",

year = "2019",

language = "English",

note = "41st Annual ISMS Marketing Science Conference ; Conference date: 20-06-2019 Through 22-06-2019",

}