Abstract
This chapter begins by introducing readers to the inspiration behind the Consuming Atmospheres book. Readers are then taken on a journey through the past, present, and future of the topic of consuming atmospheres in the marketing field, through the three themes organising this edited collection: Part I: Designing Atmospheres, Part II: Experiencing Atmospheres, and Part III: Researching Atmospheres. Within each of these thematic areas, the chapters forming this collection are also introduced, demonstrating how they build upon-and converse with- existing research in this area. The chapter concludes by suggesting several avenues for future work on consuming atmospheres, to inspire future atmospheric investigations in marketing - and beyond.
| Original language | English |
|---|---|
| Title of host publication | Consuming Atmospheres |
| Subtitle of host publication | Designing, Experiencing, and Researching Atmospheres in Consumption Spaces |
| Editors | C Steadman, J Coffin |
| Publisher | Routledge |
| Pages | 1-18 |
| Number of pages | 18 |
| ISBN (Electronic) | 9781000970296 |
| ISBN (Print) | 9781032264929 |
| DOIs | |
| Publication status | Published - 1 Jan 2023 |