Abstract
This paper discusses the importance of content and context in social network analysis. Arguing against the commonly held view that content and context are ‘soft’, add-on details whose analysis might supplement social network analysis proper I suggest that they are integral complexities which are removed in the process of simplification whereby networks are constructed as objects of scientific investigation but which must be reintroduced in many cases if analysis is to be meaningful and robust. This will often entail a mixed-method approach to social network analysis.
Original language | English |
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Title of host publication | Networks in the Global World V |
Subtitle of host publication | Proceedings of NetGloW 2020 |
Editors | Artem Antonyuk, Nikita Basov |
Place of Publication | Dordrecht |
Publisher | Springer Nature |
Chapter | 1 |
Pages | 3-14 |
Number of pages | 9 |
Publication status | Published - 1 Feb 2021 |