Cooperation and compliance in non-equity alliances

S.P. Gudergan, T.M. Devinney, R. Susan Ellis

Research output: Contribution to journalArticlepeer-review


This study clarifies cooperation and compliance in non-equity alliances. Partial least squares structural equation modeling findings show how social interaction and risk-based reasoning are both facets of interorganizational decision making. In line with the notion that behaviors follow intentions, partners' risk-taking tendencies (i.e., intentions to cooperate) and compliance tendencies both explain the effort that partners devote to an alliance.
Original languageUndefined
JournalJournal of Business Research
Publication statusPublished - 1 May 2016

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