Coopers Brewery: a family firm competing with the big boys

J Byrom, K Lehman

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2008
EventAcademy of Marketing Annual Conference - Robert Gordon University, Aberdeen, United Kingdom
Duration: 8 Jul 200810 Jul 2008

Conference

ConferenceAcademy of Marketing Annual Conference
Country/TerritoryUnited Kingdom
CityAberdeen
Period8/07/0810/07/08

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