Abstract
This research explores the dynamic nature of coopetition in a network context, specifically within a value net. Evidence from a single, longitudinal case study in the optical recording media industry is used to explore competition in a value net. The case illustrates the significance of connectedness of relationships and that the need to create and appropriate value drives actors’ competitive behaviors. The findings broaden the existing view of competition beyond the dyadic level. We see that the contradictory logics of cooperation and competition can be accommodated in a firm’s process of relating its resources and activities to others and the overall value creation process but that the locus and type of value creation/appropriation change as a result of this. The facilitating role of positive and negative interdependencies and the balance between the tensions and harmonies they engender in value creation and appropriation processes are also highlighted.
| Original language | English |
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| Journal | Industrial Marketing Management |
| Early online date | 12 Sept 2017 |
| DOIs | |
| Publication status | Published - 2017 |