Cross-border relationships and performance: Revisiting a complex linkage - A commentary essay

Noemi Sinkovics, Rudolf R. Sinkovics, Ruey Jer Bryan Jean, Noemi Pezderka

Research output: Contribution to journalArticlepeer-review


Obadia and Vida (2010) extend a prominent theme in the export performance literature, by explicitly addressing "importer role performance." The commentary essay here builds on a significant volume of work dealing with behavioral dimensions in cross-border exchange relationship management, and points at contributions and shortcomings of Obadia and Vida's paper in terms of advancing and upgrading discussions in this area. This commentary concludes that scholars need to concentrate their future research efforts in linking the relationship dimension and export performance on introducing more comprehensive sets of mediating and moderating effects. These sets of effects may include dimensions such as opportunism, foreign market knowledge and competence, conflict reduction, commitment enhancement, partner interaction, knowledge sharing and ICT. © 2010.
Original languageEnglish
Pages (from-to)1368-1371
Number of pages3
JournalJournal of Business Research
Issue number12
Publication statusPublished - Dec 2010


  • Equivalence
  • Export performance
  • Exporter-importer relationships
  • ICT
  • Importer role performance
  • Relationship governance


Dive into the research topics of 'Cross-border relationships and performance: Revisiting a complex linkage - A commentary essay'. Together they form a unique fingerprint.

Cite this