Cross-border relationships and performance: Revisiting a complex linkage - A commentary essay

Noemi Sinkovics; Rudolf R. Sinkovics; Ruey Jer Bryan Jean; Noemi Pezderka

doi:10.1016/j.jbusres.2010.08.011

Cross-border relationships and performance: Revisiting a complex linkage - A commentary essay

Noemi Sinkovics, Rudolf R. Sinkovics, Ruey Jer Bryan Jean, Noemi Pezderka

PMO Comparative & International Business

Research output: Contribution to journal › Article › peer-review

Abstract

Obadia and Vida (2010) extend a prominent theme in the export performance literature, by explicitly addressing "importer role performance." The commentary essay here builds on a significant volume of work dealing with behavioral dimensions in cross-border exchange relationship management, and points at contributions and shortcomings of Obadia and Vida's paper in terms of advancing and upgrading discussions in this area. This commentary concludes that scholars need to concentrate their future research efforts in linking the relationship dimension and export performance on introducing more comprehensive sets of mediating and moderating effects. These sets of effects may include dimensions such as opportunism, foreign market knowledge and competence, conflict reduction, commitment enhancement, partner interaction, knowledge sharing and ICT. © 2010.

Original language	English
Pages (from-to)	1368-1371
Number of pages	3
Journal	Journal of Business Research
Volume	63
Issue number	12
DOIs	https://doi.org/10.1016/j.jbusres.2010.08.011
Publication status	Published - Dec 2010

Keywords

Equivalence
Export performance
Exporter-importer relationships
ICT
Importer role performance
Relationship governance

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10.1016/j.jbusres.2010.08.011

http://dx.doi.org/10.1016/j.jbusres.2010.08.011

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title = "Cross-border relationships and performance: Revisiting a complex linkage - A commentary essay",

abstract = "Obadia and Vida (2010) extend a prominent theme in the export performance literature, by explicitly addressing {"}importer role performance.{"} The commentary essay here builds on a significant volume of work dealing with behavioral dimensions in cross-border exchange relationship management, and points at contributions and shortcomings of Obadia and Vida's paper in terms of advancing and upgrading discussions in this area. This commentary concludes that scholars need to concentrate their future research efforts in linking the relationship dimension and export performance on introducing more comprehensive sets of mediating and moderating effects. These sets of effects may include dimensions such as opportunism, foreign market knowledge and competence, conflict reduction, commitment enhancement, partner interaction, knowledge sharing and ICT. {\textcopyright} 2010.",

keywords = "Equivalence, Export performance, Exporter-importer relationships, ICT, Importer role performance, Relationship governance",

author = "Noemi Sinkovics and Sinkovics, {Rudolf R.} and Jean, {Ruey Jer Bryan} and Noemi Pezderka",

year = "2010",

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language = "English",

volume = "63",

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journal = "Journal of Business Research",

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AU - Sinkovics, Noemi

AU - Sinkovics, Rudolf R.

AU - Jean, Ruey Jer Bryan

AU - Pezderka, Noemi

PY - 2010/12

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AB - Obadia and Vida (2010) extend a prominent theme in the export performance literature, by explicitly addressing "importer role performance." The commentary essay here builds on a significant volume of work dealing with behavioral dimensions in cross-border exchange relationship management, and points at contributions and shortcomings of Obadia and Vida's paper in terms of advancing and upgrading discussions in this area. This commentary concludes that scholars need to concentrate their future research efforts in linking the relationship dimension and export performance on introducing more comprehensive sets of mediating and moderating effects. These sets of effects may include dimensions such as opportunism, foreign market knowledge and competence, conflict reduction, commitment enhancement, partner interaction, knowledge sharing and ICT. © 2010.

KW - Equivalence

KW - Export performance

KW - Exporter-importer relationships

KW - ICT

KW - Importer role performance

KW - Relationship governance

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DO - 10.1016/j.jbusres.2010.08.011

M3 - Article

VL - 63

SP - 1368

EP - 1371

JO - Journal of Business Research

JF - Journal of Business Research

IS - 12

ER -

Cross-border relationships and performance: Revisiting a complex linkage - A commentary essay

Abstract

Keywords

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