Cultural Adaptation in Cross-border Web Presence: An Investigation of German Companies' Domestic, US, UK and Latin-American Websites

Rudolf Sinkovics, M Yamin, Matthias Hossinger

Research output: Chapter in Book/Conference proceeding › Chapter

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Original language	English
Title of host publication	Anxieties and Management Responses in International Business
Place of Publication	Houndmills, Basingstoke, U.K.
Publisher	Palgrave Macmillan Ltd
Pages	208-224
ISBN (Print)	0230515568
Publication status	Published - 2007

Access to Document

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title = "Cultural Adaptation in Cross-border Web Presence: An Investigation of German Companies' Domestic, US, UK and Latin-American Websites",

author = "Rudolf Sinkovics and M Yamin and Matthias Hossinger",

year = "2007",

language = "English",

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pages = "208--224",

booktitle = "Anxieties and Management Responses in International Business",

publisher = "Palgrave Macmillan Ltd",

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Cultural Adaptation in Cross-border Web Presence: An Investigation of German Companies' Domestic, US, UK and Latin-American Websites. / Sinkovics, Rudolf; Yamin, M; Hossinger, Matthias.
Anxieties and Management Responses in International Business. Houndmills, Basingstoke, U.K.: Palgrave Macmillan Ltd, 2007. p. 208-224.

Research output: Chapter in Book/Conference proceeding › Chapter

TY - CHAP

T1 - Cultural Adaptation in Cross-border Web Presence: An Investigation of German Companies' Domestic, US, UK and Latin-American Websites

AU - Sinkovics, Rudolf

AU - Yamin, M

AU - Hossinger, Matthias

PY - 2007

Y1 - 2007

M3 - Chapter

SN - 0230515568

SP - 208

EP - 224

BT - Anxieties and Management Responses in International Business

PB - Palgrave Macmillan Ltd

CY - Houndmills, Basingstoke, U.K.

ER -