Cultural Considerations in Social Commerce: The differences and potential opportunities in China.

Yao Yao; Rosy Boardman; Delia Vazquez

Cultural Considerations in Social Commerce: The differences and potential opportunities in China.

Fashion Business Technology

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

Abstract

Social media has been widely adopted by retailers and consumers, changing the nature of the communication between them (Shi et al., 2016).

Original language	English
Title of host publication	Social Commerce Consumer Behaviour in Online Environments
Editors	Rosy Boardman, Marta Blazquez, Claudia Henniger, Daniella Ryding
Place of Publication	Switzerland
Publisher	Palgrave Macmillan Ltd
Chapter	3
Pages	43
Number of pages	58
ISBN (Print)	978-3-030-03616-4
Publication status	Published - 2019

Cite this

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title = "Cultural Considerations in Social Commerce: The differences and potential opportunities in China.",

abstract = "Social media has been widely adopted by retailers and consumers, changing the nature of the communication between them (Shi et al., 2016). ",

author = "Yao Yao and Rosy Boardman and Delia Vazquez",

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editor = "Rosy Boardman and Blazquez, \{Marta \} and Claudia Henniger and Ryding, \{Daniella \}",

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publisher = "Palgrave Macmillan Ltd",

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Cultural Considerations in Social Commerce: The differences and potential opportunities in China. / Yao, Yao ; Boardman, Rosy ; Vazquez, Delia.
Social Commerce Consumer Behaviour in Online Environments. ed. / Rosy Boardman; Marta Blazquez; Claudia Henniger; Daniella Ryding. Switzerland: Palgrave Macmillan Ltd, 2019. p. 43.

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Cultural Considerations in Social Commerce

T2 - The differences and potential opportunities in China.

AU - Yao, Yao

AU - Boardman, Rosy

AU - Vazquez, Delia

PY - 2019

Y1 - 2019

N2 - Social media has been widely adopted by retailers and consumers, changing the nature of the communication between them (Shi et al., 2016).

AB - Social media has been widely adopted by retailers and consumers, changing the nature of the communication between them (Shi et al., 2016).

M3 - Chapter

SN - 978-3-030-03616-4

SP - 43

BT - Social Commerce Consumer Behaviour in Online Environments

A2 - Boardman, Rosy

A2 - Blazquez, Marta

A2 - Henniger, Claudia

A2 - Ryding, Daniella

PB - Palgrave Macmillan Ltd

CY - Switzerland

ER -

Cultural Considerations in Social Commerce: The differences and potential opportunities in China.

Abstract

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