Abstract
This paper reports two studies investigating the role of culture on the design and personalisation of virtual spaces. The first study was a systematic analysis of 60 MSN virtual spaces belonging to British and Chinese students. The analysis concentrated on design patterns and communication style. The second study was an on-line survey designed to compare the relative importance of cultural values and personality traits on self-reported behaviour with, and preferences for, virtual space design. Results highlighted the importance of culture on design and communication in virtual spaces. Implications for interaction design are discussed. © Springer-Verlag London Limited 2009.
| Original language | English |
|---|---|
| Pages (from-to) | 213-223 |
| Number of pages | 10 |
| Journal | AI and Society |
| Volume | 24 |
| Issue number | 3 |
| Publication status | Published - 2009 |