@techreport{a9f76ba5396245c5980f2e862d0d12a9,
title = "Customer Attitudes to Store Refurbishment: The Experience of a Large Electrical Retailer.",
abstract = "Store refurbishment is a radical marketing option with costs and benefits not fully appreciated even by experienced professionals. The article documents an ambitious refurbishment project carried out by a large regional chain specialising in the distribution of domestic electrical appliances. A survey of shopper attitudes towards the development confirms the value of the strategy for improving long-term sales potential. Related results underscore the importance of matching store deesign to the demand of targetted market segments.",
keywords = "Image, patronage, Refurbishment",
author = "Freeman, {James M}",
year = "1999",
language = "English",
series = "Manchester School of Management Series",
publisher = "Manchester School of Management",
number = "9915",
type = "WorkingPaper",
institution = "Manchester School of Management",
}