Customer loyalty: A Relationship Dynamics Perspective

R. Wei, J. Zolkiewski, C. Sutton-Brady

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationhost publication
Place of Publicationwww.impgroup.org
PublisherIMP Group
Publication statusPublished - 2014
Event30th IMP Conference - KEDGE BUSINESS SCHOOL, Bordeaux, France
Duration: 1 Sept 20146 Sept 2014

Conference

Conference30th IMP Conference
Country/TerritoryFrance
CityBordeaux
Period1/09/146/09/14

Keywords

  • relationship dynamics

Cite this