| Original language | English |
|---|---|
| Title of host publication | Wiley Encyclopedia of Management |
| Subtitle of host publication | Volume 9 Marketing, |
| Publisher | John Wiley & Sons Ltd |
| Volume | 9 |
| Edition | 3 |
| Publication status | Published - 2014 |
Customer portfolios
J. Zolkiewski, Cary Cooper (Editor), Nick Lee (Editor), Andrew Farrell (Editor)
Research output: Chapter in Book/Conference proceeding › Entry for encyclopedia/dictionary