Original language | English |
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Publication status | Published - 5 Jul 2021 |
Event | UK Academy of Marketing Conference 2021 - Virtual Duration: 5 Jul 2021 → 7 Jul 2021 |
Conference
Conference | UK Academy of Marketing Conference 2021 |
---|---|
Period | 5/07/21 → 7/07/21 |
Liliane Abboud, Helen Bruce, Jamie Burton
Research output: Contribution to conference › Abstract › peer-review
Original language | English |
---|---|
Publication status | Published - 5 Jul 2021 |
Event | UK Academy of Marketing Conference 2021 - Virtual Duration: 5 Jul 2021 → 7 Jul 2021 |
Conference | UK Academy of Marketing Conference 2021 |
---|---|
Period | 5/07/21 → 7/07/21 |