| Original language | English |
|---|---|
| Publication status | Published - 5 Jul 2021 |
| Event | UK Academy of Marketing Conference 2021 - Virtual Duration: 5 Jul 2021 → 7 Jul 2021 |
Conference
| Conference | UK Academy of Marketing Conference 2021 |
|---|---|
| Period | 5/07/21 → 7/07/21 |
Research output: Contribution to conference › Abstract › peer-review
| Original language | English |
|---|---|
| Publication status | Published - 5 Jul 2021 |
| Event | UK Academy of Marketing Conference 2021 - Virtual Duration: 5 Jul 2021 → 7 Jul 2021 |
| Conference | UK Academy of Marketing Conference 2021 |
|---|---|
| Period | 5/07/21 → 7/07/21 |