Customers' Saturation in online communities and its impact on brand-customer relationship

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Sept 2012
Event	20th International Colloquium on Relationship Marketing (ICRM) - Nottingham, United Kingdom Duration: 1 Jan 1824 → …

Conference	20th International Colloquium on Relationship Marketing (ICRM)
City	Nottingham, United Kingdom
Period	1/01/24 → …

Keywords

@inproceedings{4aaf9980b4a9401da1e8a639bed53b2a,

title = "Customers' Saturation in online communities and its impact on brand-customer relationship",

keywords = "saturation effect, social networking sites, online communities",

author = "Z. Ramadan and I. Abosag",

year = "2012",

month = sep,

language = "English",

booktitle = "host publication",

note = "20th International Colloquium on Relationship Marketing (ICRM) ; Conference date: 01-01-1824",

}

TY - GEN

T1 - Customers' Saturation in online communities and its impact on brand-customer relationship

AU - Ramadan, Z.

AU - Abosag, I.

PY - 2012/9

Y1 - 2012/9

KW - saturation effect

KW - social networking sites

KW - online communities

M3 - Conference contribution

BT - host publication

T2 - 20th International Colloquium on Relationship Marketing (ICRM)

Y2 - 1 January 1824

ER -