Abstract
Many industrial company are seeking to capitalized on the promise of new information technology to generate new consumer products which can gain substantial markets. However, until very late stages of product development, little serious analysis of social issues is undertaken - if at all. Hence, this paper examines the problems that are confronted in trying to define what sort of product is actually being created and how it may fit into consumer life-styles.
| Original language | English |
|---|---|
| Pages (from-to) | 10-22 |
| Number of pages | 13 |
| Journal | IEEE Engineering Management Review |
| Volume | 23 |
| Issue number | 1 |
| Publication status | Published - Mar 1995 |