Original language | English |
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Title of host publication | Proceedings of the Australian & New Zealand Marketing Academy Conference |
Pages | 732-740 |
Number of pages | 9 |
Publication status | Published - Dec 2003 |
Event | Australian & New Zealand Marketing Academy Conference - University of South Australia, Adelaide Duration: 1 Dec 2003 → 3 Dec 2003 |
Conference
Conference | Australian & New Zealand Marketing Academy Conference |
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City | University of South Australia, Adelaide |
Period | 1/12/03 → 3/12/03 |