| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Australian & New Zealand Marketing Academy Conference 2000 |
| Pages | 154-160 |
| Number of pages | 7 |
| Publication status | Published - 2000 |
| Event | Australian & New Zealand Marketing Academy Conference - Griffith University, Gold Coast, Australia Duration: 20 Nov 2000 → 1 Dec 2000 |
Conference
| Conference | Australian & New Zealand Marketing Academy Conference |
|---|---|
| Country/Territory | Australia |
| City | Gold Coast |
| Period | 20/11/00 → 1/12/00 |