| Original language | English |
|---|---|
| Title of host publication | The Blackwell Encyclopedia of Management |
| Subtitle of host publication | Marketing |
| Place of Publication | Oxford |
| Publisher | John Wiley & Sons Ltd |
| Pages | 101-102 |
| Number of pages | 2 |
| Volume | 9 |
| Edition | 2 |
| Publication status | Published - 2005 |
Descriptive Statistics
Jim Freeman, Michael Greatorex, Dale Littler (Editor)
Research output: Chapter in Book/Conference proceeding › Chapter