| Original language | English |
|---|---|
| Title of host publication | The Wiley Encyclopedia of Management |
| Subtitle of host publication | Marketing |
| Pages | 101-102 |
| Edition | 3 |
| Publication status | Published - 2014 |
Descriptive Statistics
Jim Freeman, Michael Greatorex, Dale Littler (Editor)
Research output: Chapter in Book/Conference proceeding › Entry for encyclopedia/dictionary