| Original language | English |
|---|---|
| Journal | Journal of Marketing Management |
| Publication status | Published - 2007 |
Design: A Marketing Resource
M. Bruce, L. Daly
Research output: Contribution to journal › Article › peer-review
M. Bruce, L. Daly
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Journal | Journal of Marketing Management |
| Publication status | Published - 2007 |