Design Considerations for Multi-Stakeholder Display Analytics

Mateusz Mikusz, Sarah Clinch, Nigel Davies

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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    Abstract

    Measuring viewer interactions through detailed analytics will
    be crucial to improving the overall performance of future
    open display networks. However, in contrast to traditional
    sign and web analytics systems, such display networks are
    likely to feature multiple stakeholders each with the ability to
    collect a subset of the required analytics information. Combining
    analytics data from multiple stakeholders could lead
    to new insights, but stakeholders may have limited willingness
    to share information due to privacy concerns or commercial
    sensitivities. In this paper, we provide a comprehensive
    overview of analytics data that might be captured by different
    stakeholders in a display network, make the case for the
    synthesis of analytics data in such display networks, present
    design considerations for future architectures designed to enable
    the sharing of display analytics information, and offer an
    example of how such systems might be implemented.
    Original languageEnglish
    Title of host publicationProceedings of the 6th ACM International Symposium on Pervasive Displays (PerDis 2017)
    PublisherAssociation for Computing Machinery
    ISBN (Electronic)978-1-4503-5045-7
    DOIs
    Publication statusPublished - 9 Jun 2017

    Keywords

    • public displays
    • open display networks
    • analytics

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