Designing a web-driven retail marketing simulation

J. Pal, M. Stubbs, A. Lee

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	835-858
Journal	Journal of Marketing Management
Volume	21
Issue number	7-8
DOIs	https://doi.org/10.1362/026725705774538435
Publication status	Published - 2005

Access to Document

@article{31f2636e232d4dffaf599e1d0bd688fc,

title = "Designing a web-driven retail marketing simulation",

author = "J. Pal and M. Stubbs and A. Lee",

year = "2005",

doi = "10.1362/026725705774538435",

language = "English",

volume = "21",

pages = "835--858",

journal = "Journal of Marketing Management",

issn = "1472-1376",

publisher = "Taylor & Francis",

number = "7-8",

}