Abstract
This paper reflects on existing social theory and industry collaborations to reconceptualise demand management interventions. The aim is to provide examples that are both practically relevant and theoretically robust to support the development of water demand management that engage with the collective socio-material context of everyday domestic water use. Three alternative conceptualizations of demand management are presented; re-design, re-attune,
re-locate. Each is illustrated through the use of ‘imagined initiatives’, those designed in one of two practice innovation workshops held with professionals in the field to develop practical insights from theoretical research. It is anticipated that these ‘imagined initiatives’ will provide fertile ground for ongoing discussion and development of ideas in both research and practice.
re-locate. Each is illustrated through the use of ‘imagined initiatives’, those designed in one of two practice innovation workshops held with professionals in the field to develop practical insights from theoretical research. It is anticipated that these ‘imagined initiatives’ will provide fertile ground for ongoing discussion and development of ideas in both research and practice.
| Original language | English |
|---|---|
| Title of host publication | Water Frontiers |
| Subtitle of host publication | Strategies for 2020 and beyond |
| Editors | S Charlesworth |
| Place of Publication | University of Bath |
| Publisher | University of Brighton |
| Pages | 87-92 |
| Publication status | Published - 25 Jul 2016 |
| Event | Water Efficiency Conference 2016 - Coventry University, Coventry, United Kingdom Duration: 7 Sept 2016 → 9 Sept 2016 |
Conference
| Conference | Water Efficiency Conference 2016 |
|---|---|
| Country/Territory | United Kingdom |
| City | Coventry |
| Period | 7/09/16 → 9/09/16 |
Keywords
- Behaviour change
- Intervention
- transdisciplinarity
- Water
- water efficiency
- Demand
- Demand and innovation
- Innovation
- Management
- Sustainability
- Sustainable consumption and production
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Tyndall Manchester
McLachlan, C. (PI), Abi Ghanem, D. (CoI), Anderson, K. (CoI), Broderick, J. (CoI), Kuriakose, J. (CoI), Lea-Langton, A. (CoI), Larkin, A. (CoI), Gallego Schmid, A. (CoI), Sharmina, M. (CoI), Wood, R. (CoI) & Jones, C. (PI)
Project: Research