Designing innovative water demand management interventions

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


    This paper reflects on existing social theory and industry collaborations to reconceptualise demand management interventions. The aim is to provide examples that are both practically relevant and theoretically robust to support the development of water demand management that engage with the collective socio-material context of everyday domestic water use. Three alternative conceptualizations of demand management are presented; re-design, re-attune,
    re-locate. Each is illustrated through the use of ‘imagined initiatives’, those designed in one of two practice innovation workshops held with professionals in the field to develop practical insights from theoretical research. It is anticipated that these ‘imagined initiatives’ will provide fertile ground for ongoing discussion and development of ideas in both research and practice.
    Original languageEnglish
    Title of host publicationWater Frontiers
    Subtitle of host publicationStrategies for 2020 and beyond
    EditorsS Charlesworth
    Place of PublicationUniversity of Bath
    PublisherUniversity of Brighton
    Publication statusPublished - 25 Jul 2016
    EventWater Efficiency Conference 2016 - Coventry University, Coventry, United Kingdom
    Duration: 7 Sept 20169 Sept 2016


    ConferenceWater Efficiency Conference 2016
    Country/TerritoryUnited Kingdom


    • Behaviour change
    • Intervention
    • transdisciplinarity
    • Water
    • water efficiency
    • Demand
    • Demand and innovation
    • Innovation
    • Management
    • Sustainability
    • Sustainable consumption and production


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