Determining the Brand-Building Success of Sponsorship

Leah Donlan

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationhost publication
Publication statusPublished - Jul 2009
EventAcademy of Marketing Conference - Leeds, United Kingdom
Duration: 7 Jul 20099 Jul 2009

Conference

ConferenceAcademy of Marketing Conference
Country/TerritoryUnited Kingdom
CityLeeds
Period7/07/099/07/09

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