Developing the Brand of Chinese Cars Abroad: The Case of the United Kingdom

Claudio De Mattos; Laura Salciuviene; Nitin Sanghavi; Zhe Yuan

Developing the Brand of Chinese Cars Abroad: The Case of the United Kingdom

Claudio De Mattos, Laura Salciuviene, Nitin Sanghavi, Zhe Yuan

PMO Comparative & International Business

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Building and Promoting Brands in Emerging Markets
Place of Publication	Nanjing, China
Publisher	Nanjing University of Finance and Economics
Publication status	Published - 10 Dec 2015
Event	Building and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED) - Nanjing University of Finance & Economics, Nanjing, China. Duration: 10 Dec 2015 → 11 Dec 2015 http://www.sgbed.com/sgbed-research-symposium/5th-research-symposium-in-nanjing.html

Conference

Conference	Building and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED)
City	Nanjing University of Finance & Economics, Nanjing, China.
Period	10/12/15 → 11/12/15
Internet address	http://www.sgbed.com/sgbed-research-symposium/5th-research-symposium-in-nanjing.html

Access to Document

Cite this

@inproceedings{a1f04019d79b44b2a3addb3bad6f330a,

title = "Developing the Brand of Chinese Cars Abroad: The Case of the United Kingdom",

author = "{De Mattos}, Claudio and Laura Salciuviene and Nitin Sanghavi and Zhe Yuan",

year = "2015",

month = dec,

day = "10",

language = "English",

booktitle = "Building and Promoting Brands in Emerging Markets",

publisher = "Nanjing University of Finance and Economics",

address = "China",

note = "Building and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED) ; Conference date: 10-12-2015 Through 11-12-2015",

url = "http://www.sgbed.com/sgbed-research-symposium/5th-research-symposium-in-nanjing.html",

}

De Mattos, C, Salciuviene, L, Sanghavi, N & Yuan, Z 2015, Developing the Brand of Chinese Cars Abroad: The Case of the United Kingdom. in Building and Promoting Brands in Emerging Markets. Nanjing University of Finance and Economics, Nanjing, China, Building and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED), Nanjing University of Finance & Economics, Nanjing, China., 10/12/15. <http://www.sgbed.com/sgbed-research-symposium/5th-research-symposium-in-nanjing.html>

TY - GEN

T1 - Developing the Brand of Chinese Cars Abroad: The Case of the United Kingdom

AU - De Mattos, Claudio

AU - Salciuviene, Laura

AU - Sanghavi, Nitin

AU - Yuan, Zhe

PY - 2015/12/10

Y1 - 2015/12/10

M3 - Conference contribution

BT - Building and Promoting Brands in Emerging Markets

PB - Nanjing University of Finance and Economics

CY - Nanjing, China

T2 - Building and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED)

Y2 - 10 December 2015 through 11 December 2015

ER -